The best way to get engagement on Social Media is to be engaging.
Confession time. Out of all the most popular Social Media platforms available today, there is one in particular that I prefer over the others and it is the one I have been using most often during the past few years.
I will be completely honest and say that I really have distanced myself from Drama Book, yes you know that one, and have focused more on this micro blogging site that has been life-changing and let me tell you why.
When I heard the name Twitter, I had no idea what it meant or what it was supposed to do, even less how to use it.
Back in the early days, I was part of a group of Professional Women (Women 2.0) from around the world who wanted to network and grow our presence online.
Well, fast forward to 2017 and I can say that it has been a true blessing. Why you may ask? Well, not only it has provided once-in-a-lifetime opportunities, it has allowed me to connect with some of the most brilliant minds from various walks of life. Where else can you send a direct message to some of the people or movers & shakers, experts and idols directly and even get a follow back from them? The answer is pretty simple: Great conversations can happen on Twitter!
You can share great, useful and valuable content (as well as inspiring, motivating and why not entertaining) with your followers but also start some important, valuable and intense conversations that sometimes go beyond the online world and into real life.
I recently came across a book written by a young author who describes step by step how to properly use Twitter and shares his personal experience. If only it had existed back when I started, things would have been much different but now upon looking back at the journey, I firmly believe that things happened the way they were supposed to and can only be grateful.
I do intend (and have already put to use) some of the useful and handy tips shared by its creator.
Here is my Book Review: The Art of Twitter
As a graduate in English Literature in South Wales, UK, Daniel Parsons @dkparsonswriter has been writing from an early age and it is not only after finishing his studies that he decided to become self-published author.
During his beginnings, he discovered that there was a large and very active online community composed of writers and readers. Among the most popular and most used hashtags on Twitter used by them we find:
Daniel received support from experts and already established word slingers and decided to write a non-fiction book about all the lessons learned, thus #TheArtOfTwitter came to be.
With aspiring authors, artists, musicians, bloggers and other creative professionals on the rise, the book is a reference guide for anyone wishing to succeed and share their work with the world.
With its 114 tips, and only 134 pages that can be read in a few hours or a day or two, they are quite easy to follow and implement immediately.
I really like the structure of the book, from learning a bit more about Daniel’s background and journey, to the basics of Twitter (content, composing, hashtag, images etc.) to growing your following to genuinely connecting with your followers and beyond.
It is literally an A to Z guide and the very fact that the author shares his tried and tested techniques to reach the status he now enjoys (he’s close to 100K followers!)
is already worth investing and purchasing the book!
Now, reading and acquiring knowledge is one thing. Executing and putting it to practice or act is another but very important.
That is why I decided to follow them (even if I already have an established 1st account (@travellersoul76).
I started the Twitter Profile for @karla_travels
last year but did not truly get to work and focus on it until after I finished reading The Art of Twitter.
Here are some real results (my own experience)
Since April 2017, I’ve grown slowly but surely. You can monitor your progress with the help of Pluggio
a FREE online manager for both Twitter and Facebook.
Sign up to have access to your stats, manage your accounts and also monthly email with images such are these are sent to you via email. I find it pretty useful as it is a way to measure and track your progress.
I have also increased the number of daily tweets
Now I do not want to flood people’s timelines that is why I’ve been posting at a 3 hour intervals. For example: 9 A.M., noon, 3 P.M., 6 P.M., 9 P.M. and sometimes midnight to reach some followers in other time zones.
I will admit that I will have to include more tweets for those who are in other parts of the planet and already live in the future!
Now to do this I use both Buffer App
to program the tweets sent out.
Where do I find great, informing, educating and entertaining content?
I go straight to Twitter’s Life & Culture category (on the home page, you can choose from any category, it’s totally up to you but keep in mind your audience)
as well as Alltop
I browse through the great variety of tweets and websites, then copy and paste the message or links into Buffer or Hootsuite as mentioned above. If space is an issue, I edit them and make sure they do not exceed the 140 character limit.
I know, it may seem like a lot of work and quite frankly it is a lot of work because as they say, you’ve to stay on top of mind and have to be seen otherwise what you send out gets buried. It’s all about keeping your followers happy to read what you share with them.
For creatives, it’s OK to promote our work but the whole point of Twitter and Social Media is to be just that, SOCIAL. Ask questions, talk to your followers, engage them into a conversation, you never know who might chime in or read what you write. A rule of thumb is to share 80% of other people’s content while only 20% of yours, which is just about right don’t you think? After all, we’re there to help others on the way up too 🙂
From my experience, a great way to connect and make new contacts is to participate in weekly Twitter chats. They run from 30 minutes to 90 minutes!
You’ll find an extensive and detailed list at Tweet Reports Twitter Chat Schedule
This lets you see daily chats and specific hashtag used to follow them. Chat hosts will post a series of questions Q1. and you’ll reply A1. again with the Chat #.
It may go really fast at first but once you answer and reply to fellow chat attendees, you’ll have lots of fun. That’s how I started getting the hang of it and quickly connected with great individuals and companies or organizations.
As I mentioned before, I have an inclination towards Twitter which I find really fun (followed by Instagram). It brightens the day and helps to connect with individuals all over the world!
Ok, so there you have my Book Review: The Art of Twitter.
I hope it brought some light and taught you something positive and useful, I recommend you get a copy of the book, it’s a great read and one to have in your library, either virtual or a real one 🙂
Now I’m turning it over to you.
Are you on Twitter?
If so, what is your handle? Please share it with us in the comment section below.
If you aren’t active on it, why not?
Do you need any help or do you want to use it more effectively?
Let us know in the comments below.
Until next time, happy Tweeting, sigan tuitiando!
Tashi Delek, All the best, todo lo mejor